Culture Of Fun
Think back to the water guns in the locker room in Boston after beating Iowa State in the Sweet 16. Think about the chair thing during the tournament with the players pushing in their chairs at press conferences. Think about Luke Altmyer and his shirts praising his offensive linemen. Then think of the football team having a snowball fight on top of the giant snow pile after beating Northwestern.
Think of Brad Underwood purchasing the orange sweatsuit and recreating the AI photo. Think of Tomi smashing the guitar after beating Tennessee the other night. And think long and hard about what Brad Underwood said here: